Restriction Rules, as the clue itself in this name, restricts what records user can see and enhance the security by allowing certain users to access only specified records. Indeed,...
To start, it’s crucial to recognize that lead scoring and qualification are essential components in achieving a successful sales process. In today’s highly competitive marketplace, businesses must prioritize and...
B2B marketing can be a complex and challenging field, with many moving parts to keep track of. But with the right tools and strategies, can power your marketing engine...
What is DML in apex? Apex that allows you to add and manage records in the database is the Data Manipulation Language. Apex offers two ways to perform DML...
A powerful customer relationship management (CRM) platform Salesforce helps businesses manage customer data, sales, and marketing activities. Marketing automation software, on the other hand, automates repetitive marketing tasks such...
The e-commerce industry has evolved from small stores to megastores in the passing years. However, managing the back end of an online retail business is quite a difficult job....
At the beginning of the Salesforce Development times, developers used Visual Force. An HTML Tag-based mark-up language to develop their Visual Force web pages and Apex to control the...
Apex allows Salesforce developers to customize and create out-of-the-box solutions. A Salesforce developer is an individual who excels in the development of standard and custom Salesforce solutions using Apex...
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360). CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data....
The premise of Dynamic Forms is to create user centric, intuitive page layouts that display information at the right time. Over time, the page layout, or “Details” section in...
Apex provides a testing framework that allows to write unit & run tests, check test results, and have code coverage results. Altogether, Testing is the key to successful long-term...
Salesforce Einstein is the first comprehensive AI for CRM. Einstein is now available across the company’s core cloud products, as part of its spring 2017 product release. The goal...